Sue specialises in visual‑led UX/UI design – building scalable design systems, brand‑consistent interfaces and accessible digital products.
Experience Timeline
Freelance UX/UI Designer
Jan 2025 - Present
While I’m actively looking for my next full‑time role, I’ve been continuing to take on freelance UX/UI projects for international clients. This keeps me closely involved in real‑world end‑to‑end delivery, and allows me to keep building my skills in design systems, accessibility and product design.
Selected Projects
— Leading end-to-end projects for international clients, including the full design-to-build delivery of GuanHua Cookware’s new global website
— Responsible for responsive UI, CMS architecture, brand‑aligned visuals and Framer implementation
— Continuing to refine design systems and accessibility practices across multiple client projects
London Borough of Hackney
Apr - Sep 2024
Visual Communication Designer
Selected Projects
— Translated community investment policies into accessible visual dashboards and public-facing reports
— Designed presentation frameworks and data visuals used in council workshops and stakeholder meetings
— Supported service inclusion by applying accessibility standards and tone-of-voice consistency
Completed a Master’s degree in Disability, Design and Innovation at UCL, with a focus on inclusive service design and accessibility. During the programme, I collaborated with UK government departments, international NPOs (including organisations in Japan), and diverse user groups with disabilities to conduct user research and co‑design activities. These experiences deepened my ability to translate real user needs into practical, human‑centred design solutions.
Selected Projects
— Selected for GDI Hub’s Expert Bench in Inclusive Design (2025)
— Awards: Awarded at the UX Hacker Workshop (May 2024) for collaborating with experts from UCL, IC and RCA, focusing on innovative product longevity in the Circular Economy
Michelin
Apr - Sep 2023
UX/UI Designer
As a UX/UI Designer at Michelin China, I designed user‑centred digital experiences for mobile platforms. I was offered a full‑time role within the first month in recognition of my performance, and went on to deliver several high‑impact projects.
Selected Projects
— Delivered the first official TikTok UI for Michelin China within four days, shaping layout, rhythm, and visual tone from scratch
— Revamped one of the four main sections, the “About Gourmet+” section for Michelin’s platform, redesigning its complete UI and logic
— Created a series of narrative landing pages (e.g. Hangzhou), driving +196% engagement and +115% increase in likes
— Developed and delivered Figma-based Design Guidelines for Inspiration+ and SNX3.0, used in internal alignment and agency training
Onesight Technology
Jun - Sep 2022
UX/UI Designer
Selected Projects
— Created structured, brand-consistent visual assets for social, print, and exhibition contexts, enabling cross-channel coherence
— Delivered production-ready templates and graphics across banners, roll-ups, and video content to support campaign rollout
Shanghai Construction Group
Jun - Mar 2022
Landscape Architect
— User Research: Leveraged data analytics to conduct in-depth research, assess user needs, and deliver professional service proposals
— 3D Modeling: Proficient in creating mature, comprehensive, and innovative 3D models with efficient rendering capabilities
Graphic Design: Pioneered component libraries for text production standards and produced corporate image brochures
— Managed new media operations, creating high-profile corporate books and newspapers
Completed a Bachelor’s degree in Product Design at Southeast University, one of China’s top “Project 985” universities (top 1% nationally). The programme spanned graphic, spatial and industrial product design, providing a strong multidisciplinary foundation. I served as Vice President of the Student Union and went on to win First Prize in the National College Innovation Contest (2020), leading initiatives that strengthened the university’s media presence and increased online engagement by 60%.
— Awards: First Prize of the 3rd National College Innovation Contest, Jun 2020
— Student Union Leadership: Vice President for years 2020-2022. Led the visual identity of new media platforms, boosting online engagement by 60%
Skills & Tools
User Research
Wireframing/Prototyping
Interaction Design
Responsive Web Design
Usability Testing
Visual Design
Design Systems
Figma
Framer
Photoshop
Illustrator
After Effects
Blender
Midjourney
Miro
